Social Media Networking: Quick Tips for Busy Directors

Lucy was interviewed by Corporate Board Member Magazine. Excerpts are below – the full article can be found at Social Media Networking: Quick Tips for Busy Directors

Chances are, you’ve heard a great deal about social media. But if you haven’t gotten online and joined the conversation, you may be falling behind professionally, not just technologically.

“It’s very clear that social media has become part of the fabric of our professional life,” says Lucy P. Marcus, CEO of Marcus Venture Consulting and the non-executive board chair of Mobius Life Sciences Fund. “It’s a place where companies are talked about and where professional discussions are happening. As board directors, we ignore this at our peril.”

Marcus, who sits on several boards, says social media helps her stay informed about issues affecting the corporations she serves and changes in corporate governance. It’s also a way to gather information. “A number of times I’ve posted queries, some of them fairly technical in nature, including in my capacity as chair of a board audit committee,” she says. “The answers I’ve gotten back were exceptionally well researched and useful.”

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Divulge With Caution
Once you’re logged on, it’s important to post the right kinds of information. For instance, there’s no need to get into the details of all your jobs and every responsibility. And you should never post anything you wouldn’t want the world to know. “It’s the old rule about not saying or doing anything you wouldn’t want to see on the front page of The New York Times,” Marcus says.

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Sweet Tweets
Want the latest on corporate governance news on Twitter? Lucy P. Marcus, CEO of Marcus Venture Consulting and a board director herself (@lucymarcus), recommends you follow these people:

Date

14 February 2011

Organisation

Corporate Board Member Magazine

Social Media Networking: Quick Tips for Busy Directors

In the Press Archive