Competing Effectively in Tough Economic Times

TREMA WORLD FORUM: Conference chair to outline the opportunities offered by the challenging world economy

Today’s challenging economic environment offers an exceptional opportunity for success according to Lucy Marcus, CEO, Marcus Venture Consulting, and conference chair at this year’s Trema World Forum. Marcus, a noted expert on building strong organizations in challenging economic times and environments, and a World Economic Forum Global Leader for Tomorrow, will speak on how today’s challenges are offering companies the opportunity to get into shape and become more competitive. The Trema World Forum will take place from 4-5 June at the Grimaldi Forum in Monaco.

In light of the recent global economic upheaval Marcus comments, “One of the key themes of the Trema World Forum will be that of doing business in difficult times – a topic on the minds of every individual and organization today. Companies need to be able to identify the opportunities as well as the threats posed by this period of uncertainty. Those who seize the opportunities, focus their skills and carefully assess the competitive landscape will not only survive, but, if they integrate these lessons into their organizations, they will see a clear benefit to their long term health.”

Described by the Financial Times as a “Straight Talking Outspoken Maverick”, Marcus is an astute speaker who regularly speaks on global economic trends. Marcus is also a prominent champion of women in business and is the Chair of the World Economic Forum Global Leader for Tomorrow Task Force on Building Women Leaders. She has been listed as a “face to watch” in Management Today magazine’s list of Britain’s 50 Most Powerful Women and in Business Age magazine’s “10 Women Changing the Face of British Business.”

For more information about the sixth Trema World Forum please visit

Notes to Editors

About the Trema World Forum
Trema World Forum is a unique, annual event that brings together global leaders in financial organizations to listen, learn, debate and map out the future – to gain insight into how the financial industry should restructure and what this means for each organization.

Drawing an unparalleled combination of buy and sell side firms, covering banks, central banks, fund managers and corporate directors from around the globe, the 6th annual Trema World Forum is widely regarded by delegates as one of the most valuable conferences on the calendar.

The Trema World Forum also welcomes members of the press. For further information or to register for a press pass, please contact Stefanie Davidson at Cognito, +44 (0)20 7936 9058,

Sponsors of the Trema World Forum include: HP, Oracle, Zensar Technologies, Nordic Financial Systems and City Networks.

Media Partners of the Trema World Forum include: Banking Technology, Corporate Finance, Funds Europe, Global Investor, International Banking Systems, STP Magazine, Bobsguide, Treasury Management International and Financial News.

About Trema
Trema, established in 1992, is the premier provider of strategic solutions for the financial industry. Trema’s clients include ABN Amro, Abu Dhabi Investment Authority, Aegon, BMW, Citibank, the European Central Bank, the European Investment Bank, Lucent Technologies and Unilever. Additional information may be found at:


4 June 2003


Trema World Forum


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