Global Business Symposium: BRICs and Beyond
Lucy was the Panel Chair for a panel on BRICs and Beyond at the Global Business Symposium at the University of Cambridge’s Centre for International Business and Management (CIBAM).
Photos from the panel can be viewed here
Mr Andrew Morgan, President, Diageo Europe
Bringing Emerging Market Strategy to Life
The closing panel began with a presentation by Mr Andrew Morgan, President, Diageo Europe, who discussed recent developments in Diageo’s business, and how Diageo’s strategy has changed to skew more to the developing world, reflected in its recent investment in the fast-growing Turkish market.
Mr Alex Sukharevsky, Associate Partner, McKinsey & Company, Moscow
Retail Excellence in Emerging Markets
Mr Alex Sukharevsky, Associate Partner, McKinsey & Company, Moscow, presented on ‘Retail excellence in emerging markets: what it takes’. He began by discussing some common fallacies about emerging markets, namely that the size of the prize does not justify the complexity, and the assumption that the BRIC is ‘one brick’, or that no innovation is needed (that one can just copy and paste). Such fallacies, he claimed, are problematic in the challenging emerging markets.
Ms Lucy P. Marcus, CEO, Marcus Venture Consulting
The discussion on these and other issues related to emerging markets continued under Chatham House rules, at the suggestion of the panel chair, Ms Lucy P. Marcus, CEO of Marcus Venture Consulting, who moderated a discussion with the speakers and members of the audience. She also informed them that due to a flight delay, the third panelist in this session, Mr John Hulsman, would speak later, at the high table dinner.